When house hunting, 90 percent of buyers use the internet. In fact, 53 percent of buyers start their search online, according to a comprehensive report on real estate consumer trends conducted by Google and the National Association of Realtors.
More than ever, people are going online to search for homes and find Realtors®. 86 percent of homebuyers consider real estate websites the most useful source of information when buying a home. In fact, the very first step that 44 percent of homebuyers take when searching for a home is to look online.
Between 2008 and 2012, real estate searches increased by 253 percent. With so much opportunity online, real estate agents can’t afford to miss out on this valuable traffic; for real estate professionals, SEO is more important than ever.
When it comes to capturing traffic for terms related to real estate, SEO efforts begin with local keyword targeting on a personal website.