SEO service for Real Estate Websites
When house hunting, 90 percent of buyers use the internet. In fact, 53 percent of buyers start their search online, according to a comprehensive report on real estate consumer trends conducted by Google and the National Association of Realtors.
More than ever, people are going online to search for homes and find Realtors®. 86 percent of homebuyers consider real estate websites the most useful source of information when buying a home. In fact, the very first step that 44 percent of homebuyers take when searching for a home is to look online.
Between 2008 and 2012, real estate searches increased by 253 percent. With so much opportunity online, real estate agents can’t afford to miss out on this valuable traffic; for real estate professionals, SEO is more important than ever.
When it comes to capturing traffic for terms related to real estate, SEO efforts begin with local keyword targeting on a personal website.
Here’s how to optimize your real estate website:
Step 1: Target Local Keyword Phrases
Sixty-nine percent of home shoppers begin their research with a local keyword phrase, like “Miami realtor.”
Most real estate agents serve multiple cities and regions. But when you launch your site, focus first on the primary city where you do business. From there, build out silos that target other areas..
Optimize your website for keywords such as:
- [City] real estate
- [City] homes for sale
- [City] real estate listings
- [City] realtor
- [City] real estate agent
These words can appear on pages throughout your site. For example, a site that focuses only on Miami real estate might be organized like this:
- Miami Homes for Sale
- Living in Miami
- Miami Real Estate Testimonials
- About Your Miami Realtor
Throughout these pages, incorporate the local keyword goals and work them into content that is useful to a prospective home buyer.
Clay explained that you should make your website a resource. On a page like “Living in Miami,” provide information on school districts, crime rates, median income, public transportation, and statistics on the average homeowner.
The more targeted a real estate website can be the better
Really focus on getting local traffic. You have a much better chance of ranking for, let’s say, “Miami realtor” than “South Florida realtor” – as you build your site and traffic, you can eventually target more competitive terms like “South Florida realtor,” but not right out of the gate. You’ll have more success with a more targeted approach.
It’s just a first step to make your website better.
Do you want we make the SEO for your website? Do you want to earn more money?
Please choose any of plans below and our team will take care about your main instrument of sales.
You can choose any of the following subscriptions:
The plans difference:
Regular plan:
– 6 hours per month;
– monthly reports;
– 4 SEO optimized posts (monthly) are included;
– 10 keywords included.
VIP plan:
– 20 hours per month;
– monthly report;
– 10 SEO optimized posts (monthly) are included;
– Socials marketing;
– 30 keywords included;
– directories listing.