5 Fail-Proof Scripts to Get the Buyer Agreement Signed
Navigating the new NAR rules is easier with the right scripts. This guide delivers four proven strategies to get Buyer Representation Agreements signed: explaining fees transparently, selling protection over paperwork, offering “trial runs,” and leveraging professional standards. Plus, learn how your website can pre-sell your value before you even meet.
Transparency Builds Trust
Start by addressing the elephant in the room: money. Many buyers hesitate because they do not understand how you get paid. Explain that while sellers typically cover the fee, the law requires transparency. Frame the agreement not as a bill, but as a “Fee Disclosure” that protects them from surprises. When you explain that you will discuss any payment gaps before viewing a home, their anxiety drops.
Useful Tip!: Keep a printed copy of a simple “Commission Breakdown” sheet in your folder to visually show how the fee structure works.
Protection Over Paperwork
Shift the conversation from “signing a contract” to “hiring an advocate.” Explain that without this agreement, you are legally a neutral facilitator who cannot negotiate for them or keep their price motivation confidential. Ask them directly: “Do you want a tour guide who opens doors, or an advocate who protects your money?” Most buyers will choose the advocate immediately.
Useful Tip!: Use the term “Fiduciary Duty” during this explanation to sound more authoritative and professional.
The Zero-Risk Trial Run
Cold leads from Zillow or open houses are often afraid of being “trapped” with one agent. Eliminate this fear by offering a “Property Specific” agreement. This document authorizes you to represent them only for that specific property tour. It expires the moment you walk out the door. This “dating before marriage” approach drastically lowers the barrier to entry.
Useful Tip!: Have a “One-Day Showing Agreement” template ready in your e-signature app for instant signing at the curb.
Elevating Professional Standards
High-net-worth clients respect standard business procedures. Remind them that they would never expect an attorney or CPA to work without an engagement letter. By positioning the Buyer Agreement as a standard “Scope of Work” document, you signal that you run a professional business. This filters out unserious lookers and attracts clients who value your time and expertise.
Useful Tip!: Practice your delivery so you don’t sound apologetic; if you treat it as non-negotiable, they will too.
Pre-Selling Your Value Online
- Automated Education: The easiest conversation is the one you don’t have to navigate alone. Your website should do the heavy lifting before you even meet.
- Trust Signals: By including a clear “Buyer’s Guide” and a “How We Work” section on your MyRE site, you educate potential clients about the agreement in advance.
- The Result: When leads already see you as the expert online, signing the paperwork becomes a mere formality. Upgrade your site today to turn cold clicks into committed clients.
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